CASH Surfboards is SB Surfboards specialty shapes and long board line. While I was working for this company I created a Spring 2011 Catalog, once again having the freedom of doing whatever I wanted. While the two companies are the same, the shaper (Steve Boysen) wanted to keep the brands seperate because of the two types of demographics that we were trying to target.  Since CASH is more of a ‘scenester’ type of brand, we wanted to make the aesthetic retro with a 1950’s influence to capture our target demographic.