The most promising opportunity to explore new markets is through supplier diversity. Supplier diversity is the process of sourcing supplies from minority businesses and presents, perhaps, the most rousing opportunity for companies facing changing demographics: the chance to gain a competitive advantage in minority communities by partnering with key stakeholders. With increasing population and business growth rates, it is imperative that corporations learn how to infuse minority employees, customers, and suppliers into their business processes in order to gain and maintain a long-term competitive edge.