Facebook Ads allows you do a good amount of both re-targeting and behavior targeting. It is much more affecting that boost. Not long ago, Facebook changed its algorithms to not give as much exposure to boosted post and “Likes” have a different type of value as well. The number of likes, does not equate the amount of exposure your post gets anymore. The is why you now see a number of how many actually saw your post below your business page posts. The screen shot has “288 people reached” and not the full 2065 people I have following my page. Don’t get me wrong, Like are still important, just not as important as most would think. This is not a popularity contest. This is a competition of conversions. FYI I started my new Facebook page on February 9th 2016 and I already have over 2k likes. 622 this week alone. If you want more likes, I can do that all day every day. But that is not your silver bullet.
The “LIKES” just make you appear to be more credible and that is good, but it does not always equal more dollars in your pocket. Facebook Ads is where it is at today! The image below shows a start of an ad campaign that I can set up to specifically drive traffic to my site. You should see the blue button that says “create a pixel”. The pixel is a section of code that you would easily add to your website that allows you to collect prospective customer’s information included their IP Addresses when they land on your site. This allows your to essentially chase them with ads throughout there facebook experience. If you had a search engine re-targeting campaign in place, it you would be able to follow them with ads all over the internet.