I received a message from my long time friend Will Murray of Murray Property Management about Facebook marketing, boosting post to be exact. This was my answer to him, in my attempt to differentiate Facebook boosted post vs Facebook Ads.
Hello Will,
Behavior targeting and re-targeting have become the 2 most effective forms of online marketing. If you and not familiar with either, the evidence of both is when you see adds throughout your online experience that actually resonate with you as a consumer. Some of the ads are targeting you because you (your IP address) fit a particular profile and the other ads are following your from a website that you have visited. In a nutshell this is behavior and re-targeting. Here is a short video that explains both.
Facebook Ads allows you do a good amount of both re-targeting and behavior targeting. It is much more affecting that boost. Not long ago, Facebook changed its algorithms to not give as much exposure to boosted post and “Likes” have a different type of value as well. The number of likes, does not equate the amount of exposure your post gets anymore. The is why you now see a number of how many actually saw your post below your business page posts. The screen shot has “288 people reached” and not the full 2065 people I have following my page. Don’t get me wrong, Like are still important, just not as important as most would think. This is not a popularity contest. This is a competition of conversions. FYI I started my new Facebook page on February 9th 2016 and I already have over 2k likes. 622 this week alone. If you want more likes, I can do that all day every day. But that is not your silver bullet.
When I set up my campaign I can tailor my strategy to target people with in a certain age group, income bracket, location, based on interest, race, sex and much more. The best part about it is that they do not have to be followers of my page for me to target them with ads. If the fit my criteria, they see the ads. Here is a video that will show you home to set up a facebook ads campaing and how effective it can be.
I hope this information helps you and that it is not more information than you were looking for. I am going to add this to my blog today and link it from my social platforms tomorrow, so this was a good exercise for me as well..lol. Of course I can help you with all this. We can talk this week. Let me know a good number and time to reach you at. You website looks like it is build the Joomla. I know joomla really well and would have no issues with working on it. Although, I prefer WordPress. It is much easier for my clients to learn and gives them more independence.